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: About
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Personicx is a consumer marketing segmentation with 55 clusters, driven by behaviour and structured with a five digit code combining lifestage, affluence, digital activity and age.

For example: Cluster Code FM110 breaks in to | F | M | 1 | 10 |
i.e. Families with children, of medium affluence, highly digital, aged between 25 - 45 years.

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Note: The new Personicx solution is available at Individual, Household and Postcode level, depending on your requirements.  Therefore cluster codes in your data may be pre-fixed with I, H or P to denote the level of solution.  Please speak to your Acxiom representative or visit our website for more details.