Personicx® is Acxiom’s consumer marketing segmentation which utilizes extensive demographic, lifestyle and behavioural insights to allocate UK consumers into 55 robust clusters with whom they share similar motivations and needs.

Designed to help you bring your marketing and planning initiatives to life, this portal visualises the Personicx segments by key lifestage, affluence and channel dimensions and more detail lifestyle, purchasing and behavioural characteristics that enable you to understand, target and connect with customers more effectively.